The vast majority of Internet users find new web sites by using a search engine. A position within the top 10 listings of a major search engine tremendously increases traffic to a web site.
The first purpose of seo services is to be positioned in the places where your customer is. The second purpose is to be positioned better than your competitions in these places. In the world of search engines, better means higher and higher means a much greater probability that an individual will click on your link. While this figure varies by engine, recent search data has shown that approximately 70% of users, if they click, will click on one the first three listings in a search engine.
It's low-cost! Online advertising, such as banner campaigns, can be quite expensive. Search engine placement, on the other hand, can be a low-cost process. Although some search engines have "pay-per-click" programs and paid submissions, there's no reason why one can't significantly increase one's site's traffic by simply understanding and applying optimization strategy.
High search engine rankings can be more effective publicity tools than paid ads. A top position on a major search engine such as Google can increase traffic far more than an expensive banner ad. Plus, the traffic you get will be more targeted. it will consist of people who set out to find exactly what your site has to offer.
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