Search engine optimization (also referred to search engine placement, search engine ranking or SEO optimization) is the art of placing your web site in the first few pages of a search engine for a strategically defined set of keywords. Search engine optimization improvement in search engine placement leading to an increase in targeted traffic to your web site, thus resulting in more leads and sales.
Why SEO?
* Major search engines command over 400 million searches every day, day after day. SEO helps you get this piece of the pie, which you might be losing otherwise to your competition
* Search engine optimization offers a much better return on investment compared to banner campaigns or pay per click campaigns
* Search engine optimization helps you capture targeted traffic... people who are already looking for the product or service you offer
* Search engine optimization is a long term and permanent answer to your traffic woes. Once a web site has been optimized for search engines it can stay at the top for long periods of time
* Search engine optimization results in huge savings on ad-spent using traditional channels of marketing Interchanges for SEO
Competition Analysis
Web sites of competitors, which have undergone search engine optimization sometimes, offer valuable clues with regards to the right keywords to target. Also studying the competition helps us identify and finalize the SEO optimization plan for your web site.
Keyword Identification
Many web sites in spite of ranking high, do not get enough traffic. This may be because the keywords that they are targeting may not be the keywords being searched for, on the search engines. Keyword identification is a very important part of search engine optimization and includes researching keywords using various resources in the quest for finding related yet popular phrases.
Page Optimization
This step in the process of SEO involves the actual optimization of your web pages. Here pages will be optimized with regards to tags, link structures, images, body text, and other visible and invisible parts.
Building Incoming Links
A good link building campaign is the key to achieving good rankings for competitive keywords. Our link exchange campaigns are human powered, and done completely manually. This step of SEO involves Identifying potential link partners - These are web sites which complement your web site in content and have a good search engine presence
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